4Ocean

Recycled Plastic & Glass Beaded Bracelet - Coral Reef

£20
DESCRIPTION

The Coral Reef Beaded Bracelet represents your commitment to the clean ocean movement and coral conservation. Every bracelet purchased funds the removal of one pound of trash from the ocean and coastlines. Wear it as a reminder to curb your plastic habit, live more sustainably, and encourage others to take action to protect what they love.

Coral reefs cover less than 1% of the ocean floor but support around 25% of all marine life.

FEATURES
  • Every bracelet purchased funds the removal of one pound of trash from the ocean, rivers, and coastlines
  • Cord manufactured from 100% certified post-consumer recycled plastic bottles, including less than 5% reclaimed ocean plastic
  • Clear beads are manufactured from 95% certified post-consumer recycled glass bottles, including less than 5% reclaimed ocean glass
  • 4ocean charm manufactured from 95% recycled stainless steel
  • Hand assembled by artisans in Bali
  • Unisex, waterproof, adjustable design
  • Includes "1LB" vinyl decal
  • Component manufacturing process and recycled content are audited and verified by GreenCircle
  • PRODUCT STORY

    Coral reefs are found in 109 countries around the world. Over the last few decades, coral colonies in 93 of them have experienced significant degradation largely due to human activity.

    Climate change is the largest contributor to coral bleaching events. Around 90% of the planet’s excess heat is absorbed by the ocean. These higher temperatures can cause prolonged heat stress that leads to mass coral bleaching. A bleaching event doesn’t necessarily kill coral, though it can if the stress isn’t alleviated. Coral that survives a bleaching event becomes weaker, struggles to grow and reproduce, and becomes more vulnerable to disease.

    Ocean plastic is a threat because it can smother coral reefs weakened by our changing climate and cause abrasions that often lead to deadly infections. About a quarter of the world’s coral reefs are already considered damaged beyond repair. If the current rate of degradation and die-off continues, coral reefs could disappear in just a few decades.

    FROM BALI, WITH LOVE

    Hand assembled by an artisan in Bali, Indonesia.

    Purchasing a 4ocean bracelet does more than clean the ocean. It also creates sustainable, living-wage jobs.

    As soon as the beads, cords, and charms reach the main facility in Denpasar, Bali, a crew loads up the van and motorbikes to distribute these components to artisans in remote villages scattered across the island.

    Women comprise 80 percent of this workforce. In Bali, women tend to assume the role of primary caretakers for their families, which means their job opportunities are limited. Because they’re able to hand assemble our bracelets in their homes and village centers, more women are able to join the workforce while continuing to care for their families.

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