- Registered B Corp -

- 12 Oz cups made in the UK to reduce footprint -

- Packaged in FSC certified paper made in the UK  -

- Fully solar powered office by the end of 2019 -

- Proud member of 1% for the planet -

MAde to last

Our purpose has defined our business since the first KeepCup was sold, and we continue to be challenged as the world around us changes. We cannot purchase our way to a sustainable future, but we believe in having few, high quality things and using them well. Fewer. Better.

BEing Accountable

We’ve been a B Corporation since 2014, and are one of the founding B Corps in Australia. Being part of this community inspires us to pursue better ways to manufacture, reduce our impact on the environment and make sure our products are fit for purpose. B Corps measure and help businesses improve performance beyond profit, with a focus on transparency, environmental impact, community and employee wellbeing.

See the results here 

Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.   

- Margaret Mead -

When Jamie and Abigail Forsyth started a café business in Melbourne in 1998, disposable cups were entering the public landscape; the signifier of a busy professional life and a vibrant independent coffee scene. As the business grew, so did their concerns about the volume of packaging being consumed, particularly disposable cups; lined with polyethylene, they were non-recyclable. 

In 2007, following unsuccessful trials of existing reusable cups, they decided to design and make their own – a barista standard reusable cup for people to enjoy better coffee on the go. They took a huge gamble that usability, sustainable manufacturing practice and design aesthetics could drive behaviour change and make a difference to how people think about convenience culture.

Life Cycle analysis 2018

We commissioned Edge Environmental to assess the environmental footprint of our products against single and multi-use alternatives. The study employed Life Cycle Assessment (LCA) methodology ISO 14040:2006, and was peer reviewed by Eunomia UK in July 2018. The study was conducted to identify hot spots in our supply chain and to dispel some of the greenwash around materials and end of life solutions. 

The biggest reminder for us, is that use is our most powerful opportunity for advocacy and positive change – it’s not enough to sell a product, we need to try and ensure each product is used and reused. It’s all about use. The best reusable is the one you use.


KEEPCUP's story 



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