Learn more about the Humanity State here. 

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Whilst humanity has made great strides to combat global poverty and hardship, there is still a very long way to go before the many humanitarian crises prevalent in today’s society are resolved. Many of our wonderful brands help to combat poor working conditions, period poverty and unequal pay, however, one of the biggest crises facing our modern world is that of Absolute Poverty. 

Globally, 689 million people live in extremely impoverished circumstances, surviving on a daily income of under $1.90. As of 2019, here in the UK, there are 14 million people in poverty, a figure which is far too high and makes up more than one-fifth of the population. Estimates from Oxfam suggest that 36% of the UK is just one heating bill or broken washing machine away from slipping below the poverty line, too. 

So, what can we do? For those of us in the position to do so, donating to poverty-focused charities and food banks is a huge help, and can make your contribution feel more tangible. This palpable impact became the inspiration for our Humanity Cause, which is explained in detail below. 

4,991 Meals 

have been Donated so far

We want your FourState Points to be used for good, to continue your positive impact on the planet and the people living on it. Providing meals to those living in hardship is one of the most crucial and useful ways in which you can help out so, for every 20 points donated, we will then donate a meal for you.

Our partner The Felix Project rescues good, surplus food from the food industry that cannot be sold and would otherwise go to waste. This is high-quality and nutritious, including a high proportion of fresh fruit and vegetables, baked goods, salads, meat and fish. They collect or receive food from over 539 suppliers, including supermarkets, wholesalers, farms, restaurants and delis.

They then sort and then deliver this food to almost 1000 front-line charities, primary schools and holiday programmes in London. That way, food that would have gone to waste is reaching vulnerable people, homeless, people with mental health or those who simply cannot afford to buy regular, healthy food.